TORONTO
The first official Four Seasons Food Truck hits the road on Sept. 16, 2013. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities; it will cover eight destinations, three states and more than 1,000 miles.
“Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs,” says Guy Rigby, vice president of food & beverage in the Americas. “We want to keep our chefs engaged in something that is very relevant and the food truck movement fits the bill. It’s fun, unexpected and will foster the notion that Four Seasons does things differently.”
From Palo Alto, Calif. to Santa Fe, N.M., the truck’s route will cover a total of seven cities with eight Four Seasons hotels and resorts playing host in each location. The participating properties will take over the truck in their respective destinations for one week, executing an exciting, mouth-watering series of events as well as mobile menus inspired by their cities.
In addition to providing an exceptional culinary experience, the FS Taste Truck tour benefits a good cause. Following its completion, a portion of the total proceeds of the tour will be donated to Chefs to End Hunger, a charity that works with hotels, restaurants, and food service operations across the country to redistribute excess prepared food to those in need.
The FS Taste Truck will be rolling into the following cities throughout the fall:
• September 16-22 – Palo Alto, Calif.
• September 23-29 – San Francisco
• September 30 - October 6 – Santa Barbara, Calif.
• October 7-13 – Beverly Hills, Calif.
• October 14-20 – Los Angeles, Calif.
• October 21-27 – Westlake Village, Calif.
• October 28 - November 3 – Scottsdale, Ariz.
• November 4-10 – Santa Fe, N.M.
