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Q&A with Elizabeth Fauerso, Chief Marketing Officer at Pearl Brewery in San Antonio

Elizabeth Fauerso
Chief Marketing Officer
Pearl Brewery

How has the Pearl’s ongoing evolution benefited San Antonio’s tourism and group appeal?
The original idea behind the development of Pearl was to create a true neighborhood that is a culinary and cultural gathering place. In the last year we have opened seven new restaurants, five new retail locations and have completed 300-plus residential units at the Can Plant Apartments, which are now 100 percent occupied. Because Pearl is a living, breathing neighborhood, it offers both locals and visitors truly distinct San Antonio culture—from our weekly farmers market to our 10 chef-driven restaurants and our vibrant, all-local retail community, there is nothing else like it. Located along the Museum Reach, Pearl is a great jumping-off point for seeing the public art along River Walk, jogging or exploring the many museums and parks along the river.

What are some of the latest developments at the Pearl, and what can visitors look forward to in the future?
Next year, we will open roughly four more culinary establishments; open the doors to the Hotel Pearl, a four-star boutique hotel in partnership with Kimpton, located in the original Pearl brewhouse; and partially complete Pearl Plaza, a roughly two-acre plaza and park directly in front of the hotel. We are also excited to continue with our yearly series of culinary and cultural events, such as our annual Tamale festival, on the first Saturday of every December, and to debut Meatopia Texas, a weekend celebration of meat and mirth in early November.

What makes the Pearl Brewery such an attractive choice for meeting and event planners and their clients?
Pearl is a truly distinct environment and our venues tell a story and create an atmosphere that enhances the experience of event attendees. From the historic Pearl Stable to the contemporary Pearl Studio, we offer distinct options for any kind of event. We often find that event attendees like to wander the historic property, shop, walk the river and make a day of it. There are also many opportunities for group activities such as cooking classes at the Culinary Institute of America, private shopping parties, private events in our chef-owned and -operated restaurants, historic and architectural tours of the property, Farmers Market activities and more.

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About the author
Jeff Heilman | Senior Contributor

Brooklyn, N.Y.-based independent journalist Jeff Heilman has been a Meetings Today contributor since 2004, including writing our annual Texas and Las Vegas supplements since inception. Jeff is also an accomplished ghostwriter specializing in legal, business and Diversity & Inclusion content.