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IMEX America Off to Roaring Start

Meetings Focus Hot Topic
October 18, 2013
Meetings Focus Hot Topic
         
   
10 Meetings Industry Advocacy Tips IMEX America Off to Roaring Start

IMEX America, held Oct. 15-17 at the Sands Expo in Las Vegas, is enjoying a successful 2013 edition, registering a 12 percent increase in exhibitor numbers compared to 2012.

The number of exhibitors increased from 2,413 last year to 2,694 in 2013. Although the final number of hosted buyers had not been released at press time, organizers said it is on target for an increase as well.

"I'm delighted with the excellent growth we've achieved this year across all areas of the show," said IMEX Group Chairman Ray Bloom in a prepared statement. "After three years of IMEX America we're now at the stage where the U.S. market, especially hosted buyers and buyer attendees, know how to get the very best return from the show. We've put a lot of time and effort into communicating with buyers to make sure they understand the full value and convenience of our online appointment system...

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On Location at IMEX America
Meetings Focus Chief Content Director Tyler Davidson convened a panel of international meetings and incentives experts at IMEX America in Las Vegas to discuss global planning, and also touched base with IMEX CEO Carina Bauer for a show update.

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Upcoming Webinars
Mobile Advertising & Sponsorship Trends for Events

Tues. October 22, 2013
Mobile advertising is growing so quickly, analysts are revising their predictions. US mobile advertising will be a $7.29 billion industry in 2013. That's a hundred million more than eMarketer projected last year. More event planners are now using mobile ads to create an interactive experience, increase leads, and generate revenue. This webinar will show you how the events and meetings industry can use mobile apps to meet event advertising and sponsorship goals.

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Upcoming Webinars:
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10/30/2013 - 1:00pm EST
Contracts: The Basics
11/6/2013 - 1:00pm EST
Contracts: Advanced
11/20/2013 - 1:00pm EST