 
Hybrid Meetings Mean Money
By Ruth A. Hill
Hybrid meetings will kill attendance at your live event. Hybrid meetings will grow your attendance at face meetings and add impressive revenues to your organization’s coffers.
Which side are you on?
The idea of hybrid meetings (live gatherings with a virtual component) still scares some event organizers. They fear offering content online will decrease live, real-time attendance. And they may also worry about the costs of adding a digital feature. Others are doing it and say going hybrid or totally virtual can extend a brand’s audience reach and add significant revenues to the coffers.
Those who are going hybrid may broadcast a conference in full or in part online, capture conference content and rebroadcast it later—or make it available on-demand. They may offer all or some of these parts for free, and others for a fee. Some content might live behind an online pay wall; other pieces may be free to anyone with an Internet connection.
The ways organizers are engaging both on-site and remote audiences and monetizing their content seems to be almost endless, and it’s evolving almost as fast as the technologies that make it possible.
Read More >>
Models for Monetizing Events
Mary Reynolds Kane, PCMA’s director of online marketing, offered some of the many business models possible for monetizing event content:
- Align sponsors and partners with the hybrid event and sell advertising that leads off a session (much like Hulu and other online distributors of on-demand TV content); and via recognition, involving sponsors in interviews and other activation opportunities.
- Charge for the live hybrid event, which is usually best accomplished when the content is something that people must have to earn credits toward certification or re-certification, or if the content is something that people can’t access elsewhere.
Read More >>
|
|
|
|
2014 Meetings Focus Trends
Wednesday
December 18, 2013
Discover how your fellow planners expect to see 2014 shape up.
Are room rates and other prices going up? Can you expect attendance to increase or decrease? What individual markets may be a good buy next year, and which ones expect to be short on supply?
Get both a recap of 2013 stats and a forecast for next year from hospitality industry analyst Bobby Bowers, with Smith Travel Research, as well as a sneak preview of our as-yet-unpublished poll results. This free one-hour webinar will put you on the path to success for 2014.
Sponsored By:
Tropicana Las Vegas
Las Vegas Hotel & Casino
Mohegan Sun at Pocono Downs
Indian Wells |
|
|
