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Benchmark Officially Unveils New Brands

NEW YORK

Benchmark Hospitality International formally introduced its new hospitality brands to the national travel press during a luncheon at Per Se in Manhattan: Personal Luxury Resorts & Hotels and Benchmark Resorts & Hotels. 

Presenting both brands was Alex Cabañas, president & CEO of Benchmark Hospitality International.

Personal Luxury Resorts & Hotels

The Personal Luxury Resorts & Hotels brand has one mission: to inspire travelers to dream big, and to turn those dreams into reality. From private horseback rides at sunset to underwater escapes, or carefully-crafted wine and food pairings from our star-rated chefs, our objective is to inspire, and tailor luxury travel specifically to our guests.

Five decades within the top end of the hospitality industry and extensive personal experience as a traveling executive inspired Benchmark's Founder & Chairman, Burt Cabañas, with unique perspectives on the meaning of highly individualized, personalized travel.

Mr. Cabañas noticed as far back as the early 2000s a void in the luxury hotel marketplace for distinctively individualized service products that reflect the unique preferences of each guest— and deliver on a brand promise of a highly personalized luxury experience for every guest. The Personal Luxury Resorts & Hotels brand is Benchmark Hospitality’s response to this need.

In the 30+ years he has built Benchmark Hospitality International, Burt Cabañas has strived to imbue the company with sensitivity to meeting guests’ individual expectations for a superb experience, whatever the reason they are at a Benchmark property. 

Alex Cabañas, Benchmark’s president & CEO explains: “Guest sensitivity is a distinctive platform for service excellence, which is the essence of the Personal Luxury brand, because luxury is so much more than bricks & mortar, and the best china and silver."

The Personal Luxury Resorts & Hotels brand collection includes:

  • Bardessono, Yountville, Napa Valley, Calif.
  • Costa d'Este Beach Resort, Vero Beach, Fla.
  • Hotel 1000, Seattle, Wash.
  • Inn at Rancho Santa Fe, Rancho Santa Fe (San Diego), Calif.
  • Marenas Beach Resort, Sunny Isles Beach, Fla.
  • ONE Bal Harbour Resort & Spa, Miami Beach, Fla.
  • Naples Bay Resort, Naples, Fla.
  • Sorrento Hotel, Seattle, Wash.
  • Willows Lodge, Woodinville, Wash.
  • The Villas and Cottages at Turtle Bay Resort, North Shore, Oahu, Hawaii
  • The Villas of Grand Cypress, Orlando

Benchmark Resorts & Hotels

Benchmark Resorts & Hotels is a collection of independent hotels and resorts in attractive destination settings that deliver personally-tailored service, locally sourced and highly customized cuisine, together with Four Diamond lodging to provide the assurance of a productive, rewarding and authentic hospitality experience.

For over three decades, Benchmark Hospitality International has succeeded as a globally-recognized leader in independent resort, conference center, and hotel management. 

From the guestroom, to the fine dining restaurant, the award-winning spa and world-class golf course, to the boardroom and ballroom, Benchmark's diverse portfolio of resorts, hotels, and conference centers aim to offer endless choices for leisure and business travelers alike across the globe.

The new Benchmark Resorts & Hotels collection includes:

  • Bonaventure Resort & Spa, Fort Lauderdale, Fla.
  • Chaminade Resort & Spa, Santa Cruz, Calif.
  • Cheyenne Mountain Resort, Colorado Springs, Colo.
  • Downtown Conference Center, New York, N.Y.
  • Eaglewood Resort & Spa, Chicago
  • Edith Macy Hotel & Conference Center, Briarcliff Manor, N.Y.
  • Eldorado Hotel & Spa, Santa Fe, N.M.
  • Hotel Contessa, San Antonio, Texas
  • Santa Barbara Beach & Golf Resort, Curacao
  • Scottsdale Resort, Scottsdale, Ariz.
  • Snow King Resort, Jackson Hole, Wyo.
  • Stonewall Resort, Roanoke, W.Va.
  • The Chattanoogan, Chattanooga, Tenn.
  • The Heldrich, New Brunswick, N.J.
  • The Inn at Virginia Tech, Blacksburg, Va.
  • Tokyo Conference Center Ariake, Minato-Ku, Tokyo
  • Tokyo Conference Center Shinagawa, Shinagawa, Tokyo
  • Turtle Bay Resort, North Shore, Oahu, Hawaii