Kershing Goh was appointed regional director for the Sinapore Tourism Board (STB). She will be based in the board's New York office and lead development and marketing efforts in the Americas region.
This marks Goh's return to the STB after three years as country manager, USA for the Abu Dhabi Tourism & Culture Authority (ADTCA). Prior to her time with ADTCA, she spent 15 years with the STB working in a variety of positions including destination product development, thematic zones master planning, marketing communications and overseas operations.
Goh is also an adjunct professor at the New York University Tisch Center for Hospitality, Tourism and Sports Management, where she teaches a graduate program on tourism planning.
