MCLEAN, Va.
Hilton Worldwide has announced the launch of Canopy by Hilton, a new hotel brand that aims to present a ‘neighborhood’ feel and open, welcoming ambience. Hilton unveiled the Canopy by Hilton concept to nearly 1,900 owners and development representatives at their Global Partnership Conference in Orlando.
Beyond simply creating a positive stay, Hilton has listed four essential elements that define what it means to be a Canopy hotel:
•Great neighborhoods. “Canopy by Hilton is the streetlamp of the neighborhood. We are all about being local, through design, food and beverage, art, and local know-how. No two Canopy hotels will be the same, and we know that's what our guests want.
•Comfort and design. “We take a people first approach to design. The energy from our great neighborhoods flows through our open, welcoming lobby space. This energy gives way to warm, inviting, and comfortable just-right rooms.”
•More included value. “We know our guests demand a more inclusive approach and surprising extras. So basic Wi-Fi and an artisanal breakfast are included, along with a local welcome gift and an evening tasting of local beer, wine, or spirits.”
•Our "positively yours" culture. “With a ‘positively yours’ service culture, hotel "Enthusiasts" will deliver a one-stop approach to front-of-house service.”
Canopy by Hilton will develop through both new-build and conversion projects in key urban neighborhoods and vibrant secondary markets around the world with properties expected to begin opening in 2015.
There are currently 11 Canopies planned, slated to open in the following neighborhoods:
•Canopy Portland | Pearl District [lobby rendering pictured above]
•Canopy London | Neighborhood to be announced
•Canopy Miami | Brickell
•Canopy Washington, D.C. | Bethesda North
•Canopy San Diego | Gaslamp Quarter
•Canopy Nashville | Downtown
•Canopy Savannah | Historic District
•Canopy Indianapolis | City Centre
•Canopy Charlotte | Uptown
•Canopy Oklahoma City | Bricktown
•Canopy Ithaca | The Commons