NEW YORK
The Sheraton New York Times Square Hotel has unveiled a completely new Lower Level meetings space, an enhanced 11,000 square feet of space that provides boutique-style, personalized services and catering options to smaller-sized groups and executive meetings from 10-150 attendees.
The Lower Level space was formally known as the Executive Conference Center and will be renamed this spring after the hotel hosts a national naming contest for meeting planners.
The new Lower Level features a $2.2 million soft goods renovation to public spaces, the entry lounge and 13 meeting rooms. The new space incorporates a clean design scheme with an emphasis on warm tones and geometric patterns. Renovation additions include new carpet, lighting, wall coverings, electronic reader boards and a state of the art custom boardroom table, pre-wired to meet advanced AV needs.
In addition, all restrooms were fully upgraded. The renovations incorporate the overall design aesthetic of the hotel, offering guests a sense of place from the movement invoked in carpet patterns and fixtures, to artwork featuring New York landmarks.
The Lower Lobby conference space now boasts a dedicated events team that specializes in smaller meetings, a distinct service element typically reserved only at smaller hotels. With expertise in understanding the needs of smaller meetings up to 150 attendees, the Event Managers and Conference Services staff is dedicated specifically to guests hosting events in the Lower Lobby space.
The Lower Level conference space features a 52nd Street entrance separate from the hotel lobby, providing event and meeting attendees with a streamlined arrival experience.
The events team at the Sheraton New York Times Square partners with the hotel’s culinary team to present options from New York City’s best sources, such as Murray’s Cheese, Zabar’s, Artisanal, Vegan Divas Bakery, Esposito and Sons, Salumeria Biellese, Beth's Farm Preserves and other local vendors.
Contest to Rename Meeting Space Launches
The Lower Lobby space, formerly known as the Executive Conference Center, will be renamed in May after a nationwide contest beginning on March 20, 2015.
Meeting planners are invited to submit a new name for the Executive Conference Center, for the chance to win 50,000 Starwood Preferred Guest® (SPG) Starpoints or a donation to the charity of their choice.
Submissions must be received by midnight EDT on April 30, 2015 and emailed to nymetromarketleads@starwoodhotels.com. Maximum of one entry per person and the charity selection must be approved by Starwood Hotels & Resorts.
Further Meeting Details
The total meeting space at the hotel includes 43 meeting rooms, the 13,768-square-foot Metropolitan Ballroom which hosts up to 2,500 guests and the 8,715-square-foot New York Ballroom which holds 1,200 guests. The total meetings facilities offer 35,000 square feet of event and pre-function space.
All meeting spaces at the Sheraton New York Times Square feature digital signage outside meeting rooms and in public spaces—with the ability to stream customized messages and live news—as well as client-controlled individual digital panels to customize lighting and temperature in each room.
The Sheraton New York Times Square Hotel offers 1,781 newly renovated rooms and amenities such as the Lobby Lounge and Link Café, a Sheraton Fitness Center programmed by Core Performance, the casual Hudson Market restaurant and 44th Floor Club Lounge with panoramic views of Manhattan.
The hotel’s $180 million top-to-bottom renovation in 2013 unveiled a complete redesign incorporating a sophisticated look in all guest rooms and public spaces. With 60,000 square feet of flexible meeting space, including the new Lower Lobby conference space catering to smaller meetings, the hotel can host business meetings and functions from three to 3,700.
