SAN JUAN, Puerto Rico.
Ever wish you could "swipe left" those undesirable meeting amenities? Now you can, thanks to a new social media campaign from Meet Puerto Rico (MPR).
Meeting Matchmaker, created in conjunction with social media agency Sparkloft, is a fun way for planners to arrange the perfect meeting. Planners likely already have in mind the idea of the perfect meeting style, amenity, hotel size and location for their groups – but does it exist?
Meeting Matchmaker says yes, and makes the "dream meeting" a reality with a swipe right or left, a la the popular Tinder app.
The new campaign was launched through Twitter, Facebook and LinkedIn and will run throughout the month of June.
“Meet Puerto Rico tries to stay ahead of, and on top of the trends and we offer what our planners need, before they ask,” said Milton Segarra, President and CEO of Meet Puerto Rico. “Meeting Matchmaker is a time-saver and a good way to showcase our destination in an easy and fun way."
How It Works
Meeting Matchmaker was designed to be a user-friendly app. Planners start by swiping right or left when shown a variety of images reflecting meeting styles and activities in Puerto Rico – large group, beach, casino, adventure, etc. Each photo selection is linked to a grouping of MPR partners based on the amenities, products or services they offer (that match the selection).
When a user swipes to select the style, a random partner from the grouping will be shown as an example of Puerto Rico’s offering in that category. After the user completes their selections, more information will be shown about all of the partners in the selected grouping, including special offers.
Once the planner receives the meeting recommendations, they will be asked to enter for a chance to win one of more than 10 prizes, including a five-day day trip to Puerto Rico that will include hotel stay, Meet & Greet at the airport, airline gift card with a value of $500, and a tour.
Second and third prizes include a three-day hotel stay plus tour.
Interested planners can try out the app at www.meetingmatchmaker.com/.