The Springfield [Illinois] CVB named Gina Gemberling executive director after serving in an acting role for the past 16 months. In addition to acting director, Gemberling has served as a sales manager, a services manager and the director of sales and marketing for the bureau. Gemberling has been with the Springfield CVB since 1993.
Gemberling plans to capitalize on the city’s strong tourism product with an integrated sales, marketing and services approach to all bureau programs.
“Springfield is the second-largest tourism destination in the state of Illinois and the industry makes a $407 million impact on our county’s economy,” Gemberling says. “I think there is opportunity for growth and we are working proactively to implement programs that drive group and leisure tourism sales to our destination.”