A recent joint survey from ASAE, MPI and PCMA estimates that one-third of U.S. group room nights are booked outside of the contracted room block.
Conducted by Tourism Economics, the study conducted ZIP code analyses for over 170 events, with more than 880,000 attendee origin data provided by registration and housing companies.
The information will help meeting planners, hoteliers and DMOs more accurately gauge room pick-up performance, which will help boost the value of individual meetings, predict the amount of meeting space needed and more accurately gauge the economic impact meetings and events have on the destinations in which they are held.