If someone named Robert Allen Zimmerman told you the times they are a changin’, would you put much stock in his predictive abilities? Would it be worth plunking down top dollar to see Reginald Kenneth Dwight tickle the ivories on a Million Dollar Piano on the Las Vegas Strip? How about an epic Western with Marion Michael Morrison in the starring role? Worth the price of popcorn and admission?
And how was the world of popular music transformed by Stevland Hardaway Judkins and The Quarrymen?
Switch those names to Bob Dylan, Elton John, John Wayne, Stevie Wonder and The Beatles and you may need to reassess your answers. Name changes can be transformative.
Starting with the November 2015 issue we’ve changed our name from Meetings Focus to Meetings Today— Meetings Focus has been officially retired—with an updated logo we believe celebrates our print products while also standing out in the digital and live-event realm.
Why the change?
Today’s consumers demand information at the speed of light. Think how Twitter and other social media channels have revolutionized the way people get their news and other information. They want it “Today!” And “Meetings Just a Second Ago” was taken. Just kidding, but you get the gist.
I think it’s important to stress that our industry-leading destination coverage will still be part of our primary mission. Our destination coverage is something I truly believe has no equal in the industry. This, of course, is reflected in the “Places” portion of our new tagline. Our mission of being the top producer of meetings destination content is unchanged, and will only deepen in its resolve to bring the most relevant “Places” information to the planners who make site selection decisions for their organizations.
The other half of the equation, “People,” is an area in which we will broaden our coverage effort, profiling the movers and shakers in the industry, from both a buyer and supplier perspective. We believe that tapping into the minds of the people shaping the industry, and sharing their perspectives with colleagues, makes for compelling reading and provides an avenue to share best-practices, tips and trends information that will increase the success of those in all segments of the meetings industry.
We hope you enjoy the fresh new name and logo—and continue to visit us on our website, now named MeetingsToday.com—and our reinvigorated mission to bring you the most-relevant content in the marketplace, delivered through a multitude of distribution channels.
It’s all about “People + Places,” and it’s all about Meetings Today.
Yours in meetings,
Tyler Davidson
Vice President & Chief Content Director
Meetings Today
Click the link below for a PDF view of our Nov. 2015 rebranded cover and Tyler's intro letter.
/Portals/0/RebrandingMessage_CoverLetter.pdf
