The Santa Cruz County Conference & Visitors Council announced the promotion of Krista Rupp to director of sales & marketing. Rupp previously served in the position of sales & marketing manager. Her background includes four years of experience at the CVC, preceded by boutique hotel sales roles at properties along the Central Coast and a Bachelor’s of Science degree in Recreation, Parks and Tourism Administration from Cal Poly San Luis Obispo.
As Director of Sales & Marketing, Rupp is responsible for developing and executing sales and marketing programs to generate group business for local hotels, with a primary focus on the Northern California corporate market. She also works to position Santa Cruz County as a competitive international destination by establishing relationships within the travel trade network and connecting local hotel operators with international tour operators. Rupp currently holds a board seat on the Central Coast Tourism Council, and is a member of the Meeting Professionals International Northern California Chapter and Silicon Valley Business Travel Association.
