Classic cocktails have officially made a comeback, and guests at select Loews properties can now sip on their favorites from The Traveller Bar. This pop-up traveling bar will make its way across 24 Loews properties, offering guests a menu of 32 cocktails prepared by expert mixologists.
“We wanted to create a fun and exciting beverage concept that focuses on cocktail enthusiasts, and were able to draw inspiration from ‘The Golden Age of the Cocktail’ to create something innovative that could be shared across our hotel portfolio,” says Mark Weiss, senior vice president of food and beverage at Loews Hotels. “Our ultimate goal is to shake up the modern-day drinking culture and honor the industry’s talented trendsetters, so we can help to educate, share and expand our creative food and beverage culture.”
The bar is constructed from an old elevator car, and the metal-framed structure is reassembled on-site at each property. The contemporary concept features four bar stools and a library of nearly 50 vintage cocktail books, including the oldest cocktail recipe book ever written, available for guests to explore on iPads.