SAN DIEGO
The San Diego Tourism Authority announced that Kerri Kapich has been promoted to chief operating officer.
A recognized tourism industry leader who has guided the San Diego Tourism Authority's (SDTA) award-winning marketing and advertising programs for more than 15 years, Kapich is the first person to occupy the newly created position.
In her new role, she will take on further organization leadership responsibilities while continuing to lead the marketing division and strategic planning. The promotion of Kapich is part of an internal reorganization meant to keep pace with the record-breaking accomplishments of the past year in an increasingly competitive tourism environment.
“In her tenure as the Senior Vice President of Marketing & Strategic Partnerships, Kerri has become even more engaged within the organization and local tourism industry, supporting key community and strategic initiatives while still driving our marketing program success,” said SDTA President and CEO Joe Terzi. “In recognition of the strategic role Kerri is serving within our organization and industry, I am pleased to announce her promotion to Chief Operating Officer.”
Among her many accomplishments, Kapich was integral in bringing the National Geographic Channel to San Diego to film the 2015 “World’s Smart Cities” documentary, which highlighted San Diego in more than 60 countries. Kapich also spearheaded the successful Happiness is Calling campaign, which was recognized by the state’s tourism marketing authority, Visit California, with the award for Best Overall Marketing Program at the annual Poppy Awards.
Kapich has more than 25 years of marketing experience and is currently the chair of Visit California’s Research Committee and is a member of its Marketing Advisory Board. She is also a current member of the California Restaurant Association, San Diego Chapter, and a past member of the California Travel Association. Kapich is the recipient of many awards, including the Advertising Age Marketing 100 Award, San Diego Magazine “50 People to Watch,” San Diego Business Journal “Women Who Mean Business” finalist and the San Diego Hotel-Motel Association Gold Key Allied Person of the Year Award.
