In 1993, Cirque du Soleil revolutionized Las Vegas entertainment with Mystere, custom-designed for Treasure Island Las Vegas and still going strong. Today, with six other productions in town, including Michael Jackson ONE at Mandalay Bay and The Beatles LOVE at The Mirage, Cirque’s emotion-filled spectacles deliver the authentic live experience that dreamers of all ages crave.
“Highly immersive and considered bucket-list worthy, Cirque du Soleil shows naturally draw the Millennial customer, which we recognize as increasingly more important within the meetings and business segment,” said Lou D’Angeli, senior director of marketing and public relations for Cirque du Soleil.
Creating yet more experiential offerings for Millennials will be key for the company’s future success, according to D’Angeli.
“One such example is our SPARK Sessions teambuilding program, which gives corporate groups a peek behind the curtain and a first-hand experience of educational, artistic and acrobatic activities,” he said. “Additionally, we seek to reach Millennials on social media platforms they’re already using, with content and information designed not only to sell them a ticket, but to engage them with the brand on a more authentic level. Instagram posts and behind-the-scenes Snapchat stories may not immediately move the needle, but giving this age group the access they’re accustomed to is vital to eventually converting them to customers.”
