Why are festivals becoming popular with the corporate crowd?
We continue to see an influx of corporate executives and corporate groups looking for comfortable meeting locations, while also taking advantage of the entertainment offerings that a destination like Las Vegas has to offer. As enhanced by these festivals, variety is the key benefit they seem to be seeking in a location.
How do these festivals lend themselves to corporate group participation?
Providing unmatched entertainment value, large-scale festivals are unique experiences that allow groups to take full advantage of Las Vegas and its wonderful weather and ambience. Groups feel the energy of a large event being produced in town. More importantly, the locations developed for these festivals have been extremely popular as unique group event venues.
How do these festivals further enhance the MGM brand and group appeal?
With entertainment at the core of MGM Resorts International as a company, the continuing development of new entertainment venues such as festival sites is essential to keep evolving.
How does MGM market festivals to planners and corporate groups?
We have focused on utilizing Passkey as a technology of choice for many of our groups, which allows us to promote festival and other entertainment offerings to them well in advance. As we find more groups offering more “white space” in their meetings, many of these events are a great offering on free evenings.