51% of associations reported increases in membership over the past five years. (Source: Marketing General Incorporated’s 2016 Membership Marketing Report)
90% of associations reported in 2016 an increase or no change in membership size. (Source: MemberZone/Micronet, Inc., Association Survey)
46% of associations expanded programs and services in 2016. (Source: 2016 Economic Impact on Associations Report, McKinley Advisors)
70% of members surveyed believe the value they receive from their association is “very good” or “excellent.” (Source: Rockbridge 2016 Survey of Associations)
93% of members surveyed said that meetings or conferences are an important benefit of belonging to their association, and 70 percent believe their organization is the voice of their profession. (Source: Abila Member Engagement Study 2016)