Associated Luxury Hotels International (ALHI), an independent Global Sales Organization (GSO) serving the North American Meetings, Incentives, Conferences and Exhibitions/Events (M.I.C.E.) marketplace, opened its first Global Sales office in Europe. ALHI’s new sales operation, located in London, will serve meeting professionals, incentive specialists and association executives throughout Europe with ALHI’s Global Sales services and professional sales support for its membership of more than 250 hotels and resorts.
ALHI’s Chief Sales Officer, Mark Sergot, also announced that Peter Groom has joined ALHI as executive director of global sales. Groom comes to ALHI from Fairmont Raffles Hotels International (FRHI) where he served for the past five years in London as the director of global accounts. In the newly created position, Groom will focus on serving the M.I.C.E. marketplace in the United Kingdom and in Europe.
“With over 30 years of GSO service to the North American marketplace, we are very pleased to now expand our ALHI GSO services abroad, in response to the many requests from planners and members,” Sergot said. “With the addition of Peter, who brings tremendous global experience and a wonderful passion for serving clients and members, European meeting and incentive professionals now have quick one-call access to ALHI’s portfolio."
“I am very proud to join such an outstanding organization as ALHI, and I look forward to serving meeting, convention and incentive professionals in Europe on behalf of ALHI’s truly exceptional hotels and resorts around the world,” Groom said. “It will be rewarding for me to bring accounts across my marketplace so many outstanding hotels and destination options, knowing that they each specialize in providing extraordinary venues and services specifically for meetings and programs of all types.”
ALHI’s portfolio of city center business hotels, grand landmark hotels, lifestyle hotels, boutique hotels and resorts offer a total of 138,500 rooms and more than 10 million square feet of meeting space.
