AUSTIN, Texas
Starting today (May 3), the Austin Convention and Visitors Bureau (Austin CVB) will answer to a new name: Visit Austin. The CVB said research indicates the change will make it even more noticeable.
“Our ultimate goal in changing our name to ‘Visit Austin’ was to make it easier for visitors and meeting planners alike to find relevant information and resources when researching Austin as a destination,” said Tom Noonan, president and CEO of Visit Austin. “Convention and visitors bureaus all over the U.S. are moving away from the traditional CVB titles because the terminology doesn’t truly capture the role of what we are trying to accomplish, especially in Austin. We want people to visit Austin and see the amazing things we are doing here as a leisure, meetings and conventions destination.”
Visit Austin is only an organizational name change as it is still formally the Austin Convention and Visitors Bureau doing business as Visit Austin. Austin CVB has been identified on social media channels as “Visit Austin” and will now use the title for their rebranding, logos, advertising and marketing.
