From the NYU International Hospitality Industry Investment Conference in New York, Marriott International showcased its independent hotel platform, focused on offering consumers a range of local hotel experiences and owners an impactful lever to maximize returns while retaining individuality.
With the acquisition of Starwood Hotels and Resorts in 2016, Marriott International now has more than 240 independent hotels under three distinctive collection brands—The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio—and expects to grow its collection brands nearly 50% by 2019.
"We doubled our portfolio of independent hotels with the acquisition of Starwood and significantly increased our global footprint,” said Arne M. Sorenson, CEO of Marriott. “The growth projected for the next few years underscores the demand Marriott is seeing for more customized, local experiences.”
The Luxury Collection is targeted to high-end travelers looking for a full luxury experience, Autograph Collection Hotels offers properties “with rich character and uncommon details” and the Tribute Portfolio offers hotels “with an indie-spirit that comes to life through captivating design and [social spaces].”
In 2017, the three brands are expected to grow 20% with the addition of 40 new properties.
