VILLA-SECA/SALOU, Tarragona, Spain
Hard Rock International shared details of its Hard Rock Entertainment World proposal, which upon its completion, would be one of the largest resort destinations in Europe.
The project, located in Vila-seca and Salou (Tarragona), Spain, will consist of a combination of hotels and convention areas, with entertainment, dining and shopping. This project is defined through a complete zoning plan already approved by the Catalan Government, with a maximum capacity of eight million square feet for all the different uses and an estimated global investment of €2,000 million (approximately $2,300,000), including the cost of the land and infrastructures needed, to be developed in phases, over several years.
Phase 1 will be headlined by the Hard Rock Hotel & Casino Tarragona integrated resort. The Hard Rock integrated resort will also include a collaboration with PortAventura on the development of a family-oriented hotel of up to 500 rooms, and Value Retail on a luxury tourism shopping destination, featuring more than 75 shops. Hard Rock Entertainment World is expected to bring thousands of new jobs.
"We're honored to work with the Catalan government on the creation of Hard Rock Entertainment World and look forward to bringing first-class entertainment and hospitality experiences to the region," said Jim Allen, chairman and CEO of Hard Rock International.
The iconic guitar shaped Hard Rock Hotel will be a focal point of the Hard Rock Entertainment World and will offer 600 rooms. Among the largest in Europe, the casino destination will boast 1,200 slot machines and 100 table games. The Hard Rock Hotel & Casino Tarragona will also provide a large pool area.
True to the Hard Rock brand, the entertainment destination will offer concert capacity in excess of 15,000 people and a Hard Rock Live performance venue that will host regional and international musical acts and shows, a Hard Rock Cafe, and an accompanying Rock Shop, featuring Hard Rock merchandise.
