GOLETA, Calif.
Kimpton Goodland announced the appointment of Karlee Ferris as business development manager.
In her new role, Ferris will be responsible for increasing exposure and revenue for the 158-room Santa Barbara hotel through the development of current and potential client relationships, programming management, including live music and specialty promotions, and expansion of social media.
With nearly ten years of hospitality experience, Ferris brings creativity and passion to the hotel, with an eye for social media content and a knack for motivating sales teams. She comes to the Goodland from Kimpton Hotel Palomar San Diego where she spent nearly two years as the group lead coordinator. There, Ferris was responsible for prospecting various target market segments and handling all social media accounts, significantly and organically increasing online engagement and following.
Prior to Hotel Palomar San Diego, Ferris spent over two years as group sales coordinator at Estancia Hotel & Spa in La Jolla, Calif.
“I’ve been fortunate to work with Karlee at Hotel Palomar for the past couple of years and couldn’t be happier she’s joining the Goodland team,” said Drew Parker, area director of sales and marketing. “Not only is she passionate about everything she takes on, but her creativity and focus on the guest experience perfectly complement the amazing Goodland vibe.”
“During my time at Kimpton Palomar San Diego, I often got the chance to collaborate with Goodland hotel and share ideas on enhancing the guest experience,” said Ferris. “Not only am I thrilled to officially be joining the incredible Goodland team, but I’m looking forward to the opportunity to step into a new role and expand the already successful programming in place, while bringing new opportunities to the property.”
The Kimpton Goodland Hotel is located along the California coastline in Goleta, neighboring historic Santa Barbara. A pet-friendly, free spirited bohemian oasis, inspired by the SoCal lifestyle, the 158-room hotel is known for its nostalgic Americana amenities and programming, including a vintage house car and airstream, VNYL record shop, curated art gallery, film and concert series, yoga, pop up shops, in-room record players and workshops taught by local purveyors. Outpost restaurant serves locally sourced cuisine and the lobby bar, Goodbar focuses on hand crafted cocktails. The hotel offers more than 6,000 square feet of indoor and outdoor meeting space, including a prefunction space and an event lawn.
