Interstate Hotels & Resorts announced its new lifestyle management division, INTRIGUE Hotels & Resorts by Interstate, focused on delivering culture, style and technology alongside experiences.
INTRIGUE Hotels & Resorts draws from Interstate's decades of experience operating independent and soft-branded properties across the country and world including: Nomo SoHo in New York, NY; Hotel Erwin in Venice Beach, Calif.; The Charles Hotel in Boston, Mass.; and The Marker in Dublin, Ireland.
"Blending the global reach of Interstate with a cutting-edge technology platform and a lifestyle-centric approach to hotel management, INTRIGUE enters the market in prime position to be a leader in the management of independent and soft-branded hotels and resorts," said CEO Michael Deitemeyer.
With a dedicated management team that specializes in independent, non-branded or soft-branded hotels, INTRIGUE by Interstate will be headed by hospitality veteran Brian Sparacino. Prior to joining Interstate Hotels & Resorts, Brian held positions with Marriott, Starwood and Trump Hotels and Resorts.
"Modern travelers are seeking unique experiences and lodging options that suit their particular lifestyles," Sparacino said. "With a separate, specialized operating division dedicated to carefully curating an unparalleled guest experience … Interstate can lead this rapidly growing segment by blending traditional hotelier experience with a new paradigm for lifestyle property management."
The leadership team for INTRIGUE Hotels & Resorts will be based in Arlington, Va., and New York.
