Edward Harris Leaves Valley Forge for Top Slot in Lancaster, PA

June 3, 2020

Edward Harris, chief marketing officer of the Philadelphia area’s Valley Forge Tourism & Convention Board (VFTCB), has left the tourism promotion organization to accept the job of president and CEO of Discover Lancaster, located in Pennsylvania Dutch Country.

In a communication with the VFTCB Board of Directors, VFTCB President & CEO Mike Bowman wrote the following:

“Over the last six years, Ed has been instrumental with marketing strategies, launching more than a dozen brands, producing more than 40 videos, and helping the organization win almost 100 awards,” Bowman wrote. “Creative, strategic, thoughtful, and well-respected, Ed has always been an early adapter of new technologies, and has taken our social media, website, and partnerships to a whole new level. He also introduced new events, community give-back initiatives, seasonal publications, and even a mascot!”

Harris has an extensive marketing background, having worked as director of marketing for eBay, a brand manager for Under Armour, senior international brand manager for Timberland and brand manager for Converse before joining the VFTCB. He holds an MBA in management from Boston College and a Bachelor of Science degree in marketing from Saint Joseph’s University.

“It’s a tremendous opportunity and honor to be chosen to lead an impressive organization like Discover Lancaster and top-tier destination like Lancaster County,” Harris said.

Harris is set to assume the new role June 22.

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Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson has covered the travel trade for nearly 30 years. In his current role with Meetings Today, Tyler leads the editorial team on its mission to provide the best meetings content in the industry.