To celebrate our 2024 Meetings Trendsetters, Meetings Today has launched a new podcast series called "Trendsetter Tuesday," to learn more about the 20 Trendsetters highlighted in our July/August print edition.
On this episode of the podcast, Meetings Today digital content coordinator Logan Pratt sat down with Traci DePuy, chief marketing officer (CMO) for the Professional Convention Management Association (PCMA) to learn more about her journey in the event marketing space, from her time as a PR rep to the c-suite.
In just one year as PCMA's CMO, DePuy seamlessly aligned marketing strategies with event locations to create cohesive, integrated and memorable experiences. She prioritizes audience engagement and delivering what participants truly desire, even when it challenges execution norms.
[Related: The 2024 Meetings Trendsetters Paving New Paths in the Events Industry]
Listen now:
