Meetings Today magazine launched a full redesign of its print product with the release of the January/February issue.
Led by Senior Brand Designer Scott Easton in collaboration with the editorial team, the newest iteration of the publication debuts a sleek, minimalist design approach.
“Our intended goal with this redesign was to streamline the look of the Meetings Today brand, so the reader will immediately connect with the content,” Easton said. “We kept some elements but added several new ones, which I think our audience will appreciate.”
Key elements of the new design include:
- More white space and greater emphasis on photos: In a visual industry such as meetings and events, and having destination coverage as the backbone of the Meetings Today brand, imagery is given the space to shine.
- Splashes of color for easy navigation: Pops of jewel tones help draw attention to key elements and provide consistent visual cues for the reading journey.
- Trusted content: Insights from editors and industry experts remain essential. Regular departments readers are familiar with are here to stay.
“Our readers are busy, and we wanted to make our content eye-catching and easy to digest for professional meeting planners on the go who need inspiration fast,” said Senior Content Director Danielle LeBreck. “We also felt it was really important to maintain the columns our readers have come to love—we feel that trusted content from real-life experts is more important than ever, especially in the age of AI.”
The launch of the new design follows more than six months of collaboration, with the Meetings Today reader at the forefront of all design decisions.
Read the latest redesigned issue here
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About Meetings Today
Meetings Today is a business-to-business brand of Trade Press Media Group (TPMG), a leading marketing and research company providing a complete range of services, including websites, mobile, PPC, SEO/SEM, content marketing, email, magazines, video, research, traditional media, live events and audience data and marketing.
About Trade Press Media Group, Inc. (TPMG)
Proudly celebrating over 100 years, Trade Press Media Group (TPMG) is a market-leading, growth-oriented and idea-driven B2B media company based in Wauwatosa, Wisconsin, that satisfies the business and information needs of our customers, provides job fulfillment for our employees and shares our resources and talents with our community.
Owned by FORUM MEDIA GROUP, an international media company headquartered in Merching, Germany and a holding company of leading professional publishing houses, TPMG is known for award-winning editorial excellence, top-notch events and valuable business-building opportunities. We proudly publish six business-to-business magazines, put on market-leading trade shows, manage a number of industry websites, produce educational webcasts, offer informational email newsletters and develop a myriad of other media products. Our brands are considered "best-in-class" by our subscribers, event attendees, advertisers and exhibitor customers. To learn more, visit www.tradepress.com.
