Ashley Lawson, vice president of  Achieve Incentives & Meetings, shares seven educational ways to make attendees more knowledgeable about and engaged in a destination before they arrive to events.

Ashley Lawson shares how to put local communities front and center in the event experience and give them the stage to be able to share their unique skills and knowledge. Give your attendees the opportunity to authentically interact with locals and learn how the destination honors their history and values their present-day life.

Every day, Ashley Lawson uses multiple phone applications that get her better oriented in her surroundings and teach her to connect more authentically with everyone she meets. Here are a few of her favorites (which also happen to be free).

Ashley Lawson, incentives columnist and vice president and partner of Achieve Meetings & Incentives, shares her advice on how to perform a "site visit" from a distance, gain a better perspective of the area and prepare the location your attendees will experience when you can't visit it yourself. 

Ashley Lawson, incentives columnist and vice president and partner of Achieve Meetings & Incentives, shares her tips and tricks for few ideas for how you can prepare to build more fulfilling connections—before, during and after a meeting or event.

Ashley Lawson, incentives columnist, alongside Zoe Moore, strategic EDI consultant, Grow with Zomo, discuss the importance of understanding the differences between respecting local culture and cultural appropriation, and what you can do to educate yourself and others.

Incentives columnist Ashley Lawson explains how to utilize local culture and communities to improve sales and marketing strategies within the meetings and incentives market through leveraging cultural advantages.

Our columnist Ashley Lawson shares tips to being more culturally sensitive and respectful while infusing local culture into meetings and events, all while experiencing what new destinations have to offer.

Our globe-trotting incentives columnist Ashley Lawson details the benefits of offering culturally authentic incentive travel programs, which are becoming the incentive of choice for the young demographic wave washing over the business world.  

Our globe-trotting incentives columnist Ashley Lawson answers a question about how to incorporate a special CSR experience for an incentive trip to Puerto Rico.