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Read More Articles by Taylor Smith

Profile picture for user Taylor Smith
Taylor Smith
Content Manager, Destinations

Taylor Smith serves as content manager, destinations for Meetings Today, where she leads coverage of global meetings destinations as well as the production of the biannual online magazine Incentives Today. She is also author of “The Z: Planning for the Industry’s Next Generation,” an award-winning column examining how Gen Z is influencing the future of meetings, events and workplace culture.

 

Recognized as one of Eventex’s 100 Most Influential People in the Events Industry (2024) and 50 Most Influential People in the U.S. & Canada (2025), Smith has quickly established herself as a leading voice on emerging generational shifts. In 2026, The Z earned a regional Azbee Award from the American Society of Business Publication Editors, with national honors pending.

 

In addition to her editorial work for the FOLIO: Eddies Award-winning magazine, Smith is co-host of Meetings Today’s Eventualists podcast, shedding light on the unspoken realities of a career in the events industry through authentic, raw conversations. She is also a frequent speaker, taking the stage at shows including IMEX America, MPI’s World Education Congress and SITE Global, and often appears on prominent industry podcasts and webinars.

 

Based just outside Chicago, Smith brings both professional insight and personal curiosity to her reporting, driven by a passion for the “people-people” nature of the meetings industry.

Drew Carter

New One10 CEO Drew Carter on What His Appointment Means for Planners

Meetings Today sat down with new One10 President and CEO Drew Carter to discover what his appointment means for meeting planners and how he will continue One10’s evolution. 

Calgary on Ice fam attendees in Banff

Calgary, Alberta’s Friendly Spirit Makes Groups Feel Right at Home

The Tourism Calgary team welcomed Meetings Today’s Taylor Smith and a dozen-plus meeting planners to a “Calgary on Ice” fam at the end of March, a chance to experience the “friendliest city in the world” and its group offerings.

The Z: How Do You Capture an Audience That Has an 8-Second Attention Span?

The Z: How Do You Capture an Audience That Has an 8-Second Attention Span?

In the meetings and events industry, there is nothing more valuable than the people—and the finite resources that are their time and attention. How do you capture an audience that has an eight-second attention span?

4 Incentive Travel Professionals Share Tips for First-Time Planners

Here are insights from four incentive travel professionals about what differentiates incentive programs from other types of events, and advice for how first-time planners can make sure their incentive program is a success.

Glacier National Park Red Bus Tours. Credit: Andy Austin

Taking Off: Western Montana’s Glacier Country Offers Inclusivity, Luxury and Adventure

Western Montana’s Glacier Country is one of the Treasure State’s six tourism regions, steeped in natural wonders, cultural richness, bucket-list experiences and opportunities for groups to take advantage of it all.

What Does Gen Z Really Want?

Every generation has its labels. Gen Zers are often described as job-hoppers who are purpose-driven, as tech-dependent individuals who are too online, as highly sensitive employees who are impossible to manage—but what is Gen-Z actually like to work with? 

Downtown Raleigh skyline

5 Reasons Why Meeting Planners Should Consider Raleigh, North Carolina

A leader in innovation and intellectual capital, Raleigh, North Carolina, is a compelling Southern meetings destination with a fast-growing slate of new hotels, an expanding convention center and access to the brainpower of the Research Triangle.

Paws Up Montana's Sunrise Workshop

3 Resorts Offering Authentic Destination Experiences and Activities for Groups

Here are three destination resorts that serve as one big events campus, and some of their authentic destination experiences for groups who want to make the most of it all.  

Spain Wine Bar, Ocean City, Maryland

Meeting Planners Have More to Discover in Ocean City, Maryland

In early February, Ocean City’s Tourism Department launched Discover Ocean City, MD, a dedicated business-to-business identity designed to strengthen the town’s visibility in the meetings, conventions and group travel market.

Downtown Seattle. Credit: Rachael Jones for Visit Seattle

The Many Ways Groups Can Take Advantage of Seattle’s Compact Downtown Core

Amenities and activities accessible to groups within 10 minutes of the Seattle Convention Center’s Summit building.

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