Course
Backstage Pass: Producing Compelling Content that Drives Engagement
Whether virtual, in-person, or hybrid, one thing rings true–content is king. But in this new age of content consumption, how do you create a cohesive content strategy and production plan that guarantees maximum engagement?
We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program.
Join this webinar and you’ll learn:
- The content, production and technology levers that dial up engagement
- New tools and production tips that make ‘Zoom fatigue’ a thing of the past
- Keys to working with A/V pros to bring your content to life for virtual and hybrid events
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Strategic Planning Domain of the CMP or CMP-HC Standards.
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Julie Haddix
Senior Director, Solutions Marketing
CVENT
Julie Haddix is the Senior Director, Solutions Marketing for Cvent, Inc. She has worked for Cvent for 15 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. In her current role, she oversees strategic messaging and content for the event marketing and management platform holistically. Julie also wears her own “event planner” hat as a member of the “core team” for Cvent CONNECT, shaping the event marketing and content/session approach for Cvent’s annual user conference. Julie graduated from the McIntire School of Business at the University of Virginia with a B.S. in Commerce and concentrations in Marketing and Management. She lives in Westchester County, NY with her husband, 4 year old son, and 1 year old daughter.
Alyssa Peltier
Cvent
Alyssa is a highly skilled marketing professional with over 10 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the customer and prospect engagement and business needs. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Transitioning to her newest role under the product marketing team, which builds on the experience of her previous role, Alyssa is now responsible for working cross-functionally to craft go-to-market messaging strategies across Cvent's portfolio of solutions that target the marketing persona, with particular emphasis on the SaaS sector.