Course
The Digital Revolution: Static Webinars Reimagined for Maximum Engagement
Up until recently, webinar programs have remained relatively stagnant in terms of technology capabilities and audience expectations. But, with heightened focus on virtual events, and audience expectations demanding even more engaging content and interactivity, organizations must rethink how they remain relevant and keep audiences tuned in from start to finish.
In this webinar, we'll discuss the new emerging ways to garner audience attention through enhanced production, content delivery, and captivating new strategies for packaging your entire webinar program.
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.
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Myllisa Patterson
Senior Director, Event Cloud Demand Generation
Cvent
Myllisa is passionate about building long-lasting relationships between people and brands. With 20 years of experience in communications and marketing she is a technical marketer at heart, and has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.
Alyssa Peltier
Cvent
Alyssa is a highly skilled marketing professional with over 10 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the customer and prospect engagement and business needs. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Transitioning to her newest role under the product marketing team, which builds on the experience of her previous role, Alyssa is now responsible for working cross-functionally to craft go-to-market messaging strategies across Cvent's portfolio of solutions that target the marketing persona, with particular emphasis on the SaaS sector.