Course
How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue
Building a content engine to support your event’s community growth requires more than a single technology tool. It requires a multi-pronged, online and onsite strategy that integrates with other technology platforms.
Join Meetings Today and Mary Ann Pierce of MAP Digital and other service providers as we show you how to repurpose your event’s content for distribution via social media and newswires, and how to fuel continued discussion in your events’ communities.
By participating in this webinar, you will learn the following:
- How to repurpose conference content into video snippets for event communities and audiences on the Web.
- How to post video snippets via social media, especially LinkedIn and Newswires.
- How to leverage content to build stronger and more loyal communities, generate leads and enhance revenue.
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.
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Mary Ann Pierce
MAP Digital
Mary Ann Pierce is founder and CEO of MAP Digital, a proven onsite and online event design and engineering agency. She is a Webcast pioneer and for over 20 years she has produce cloud-enabled events on MAP Digital’s proprietary MetaMeetings platform, the only integrated enterprise event SaaS platform. Mary Ann and the MAP Digital team are enabling the Events-as-a-community era with their Content-as-a-service automation that repurposes event content from their MetaMeetings platform to fuel the campfires of event communities and amplifies the event’s thought leadership via video snippets distributed over social media and media channels.
At MAP Digital giving back is fundamental. We use our MetaMeetings platform for Social Good working with the Global Summit of Women, the Equality Moonshot, and Capital as a Force for Good, a community of financial service CEOs funding sustainability. Mary Ann is a Global Ambassador for the Awaken Hub, an all-Ireland accelerator for female founders expanding within the Irish Diaspora.
In 2020 Meetings Today named her a Trendsetter. They write: "For over 20 years, Pierce has organized hybrid events for clients and is now generously sharing what she has learned with planners and suppliers and showing the events industry the way forward." In 2017, Meetings & Conventions Magazine named her as one of The Top 25 Women in the Meetings Industry, noting that “Pierce is ahead of the curve, as the rest of the industry now embraces data capture and analytics as the next frontier.”