Course
Eastern Time
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How to Justify SKO Costs by Proving Impact

Sales Kickoffs (SKOs) are crucial for motivating and activating your salesforce. As we enter SKO-planning season, budgets remain tight and every dollar is being scrutinized. So how should you be thinking about the need to deliver an impactful SKO while optimizing your budget? 

Join us as industry experts, including sales leaders and event planning pros, share their practical strategies for creating compelling, cost-effective SKOs. Discover how to optimize your SKO planning, ensuring every dollar spent is an investment in driving your sales team toward success.

Key topics of discussion will include: 

  • Choosing the Right SKO Format:  Find out how to select the best format—virtual, in-person, or hybrid—based on cost, benefits, and what works best for your team. 
  • Delivering Engaging and Educative Content:  Hear what type of content fires up and informs your team, while supporting your sales strategies.
  • Measuring SKO Success:  Learn to set clear goals and track the effectiveness of your SKO with the right KPIs.


Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

Course approved for CMP credit through EIC.

Visit Our Sponsor(s)

Visit Our Sponsor(s)
Jen Schlueter
Jen Schlueter
Senior Director, Business Transformation
CVENT

Jen is a seasoned leader with 14+ years of experience in global project management and post-merger integration. As the Senior Director of Business Transformation at Cvent, Jen manages multiple project portfolios that focus on cross-functional internal business transformation, with a particular expertise in business applications and systems. 

She began her career in sales at Cvent and has since spent over a decade spearheading the content strategy for Cvent’s Sales Kickoff and company-wide events. With a deep passion for delivering engaging and educational content, Jen is dedicated to aligning these initiatives with corporate priorities to drive success and foster team enthusiasm.

Lauren Platia
Lauren Platia
Senior Manager, Event Marketing
Appian Corporation

Senior Manager of Event Marketing at Appian, where she primarily focuses on their customer facing conferences like Appian Europe and Appian World. As part of her role, she also manages their Cvent tech stack, and ensures her team is utilizing the technology to their full advantage.

Carisa Bartelt
Carisa Bartelt
Manager, Industry Marketing
Cvent

Carisa Bartelt, is an Industry Marketing Manager at Cvent. She is a dynamic and passionate marketer who values storytelling, brand building, and improving the customer experience. One of her driving passions is to bring balance to creativity and strategy to marketing, making everything purposeful, but still genuine. Carisa specializes in event marketing and demand gen tactics that drive business growth, brand affinity, and customer advocacy. In her free time, she loves any type of research, getting lost in a book and a really good pun.