Course
Eastern Time
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How to Justify SKO Costs by Proving Impact

Sales Kickoffs (SKOs) are crucial for motivating and activating your salesforce. As we enter SKO-planning season, budgets remain tight and every dollar is being scrutinized. So how should you be thinking about the need to deliver an impactful SKO while optimizing your budget? 

Join us as industry experts, including sales leaders and event planning pros, share their practical strategies for creating compelling, cost-effective SKOs. Discover how to optimize your SKO planning, ensuring every dollar spent is an investment in driving your sales team toward success.

Key topics of discussion will include: 

  • Choosing the Right SKO Format:  Find out how to select the best format—virtual, in-person, or hybrid—based on cost, benefits, and what works best for your team. 
  • Delivering Engaging and Educative Content:  Hear what type of content fires up and informs your team, while supporting your sales strategies.
  • Measuring SKO Success:  Learn to set clear goals and track the effectiveness of your SKO with the right KPIs.


Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

Course approved for CMP credit through EIC.

Visit Our Sponsor(s)

Visit Our Sponsor(s)
Jason Jenkins
Jason Jenkins

Introducing Jason Jenkins, joining us from Cvent’s Enterprise sales division. With over 8 years of tenure and 1 pandemic behind him, Jason has supported nearly 200 clients in their pursuit to deliver successful and engaging events. With his focus on the world’s largest and most complex event programs, Jason has seen firsthand what it takes to foster professional communities, effortlessly combine educational and inspirational content, how to naturally bridge the gap between Baby Boomers and their ‘Gen Z’ colleagues, all while leaving your front-line workers prepared and motivated for their difficult tasks ahead. Not only has Jason participated in Cvent’s annual sales kickoff as an attendee, but he has been recognized as a featured speaker on multiple occasions. Through his rounded-out perspective, he will surely leave you with a list of must-do’s and even a few please-don’ts. Outside of his professional endeavors, you can find Jason traveling the world with his wife Lauren, scouring through YouTube for a new DIY project, embarking on Texan escapades with his faithful canine companions, or adding to his impressive list of skiing over 40 mountains across 6 countries.

Jen Schlueter
Jen Schlueter
Senior Director, Business Transformation
CVENT

Jen is a seasoned leader with 14+ years of experience in global project management and post-merger integration. As the Senior Director of Business Transformation at Cvent, Jen manages multiple project portfolios that focus on cross-functional internal business transformation, with a particular expertise in business applications and systems. 

She began her career in sales at Cvent and has since spent over a decade spearheading the content strategy for Cvent’s Sales Kickoff and company-wide events. With a deep passion for delivering engaging and educational content, Jen is dedicated to aligning these initiatives with corporate priorities to drive success and foster team enthusiasm.

Lauren Platia
Lauren Platia
Senior Manager, Event Marketing
Appian Corporation