Course
Eastern Time
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Digging Into the Event Data Goldmine

Unlock the full power of your events with Cvent's KPI framework. In this webinar, we'll show you how to pinpoint the metrics that matter most, measure your event's success and use that knowledge to make your programs stronger and more successful. This webinar is perfect for those seeking to use data-driven strategies to scale their events.

In this webinar, you’ll learn how to: 

  • Identify KPIs that directly contribute to event and program growth 
  • Align event metrics with your organization's broader objectives 
  • Use analytics to mature your event strategy and increase stakeholder engagement


Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Strategic Planning Domain of the CMP or CMP-HC Standards.

Course approved for CMP credit through EIC.

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Carisa Bartelt
Carisa Bartelt
Manager, Industry Marketing
Cvent

Carisa Bartelt, is an Industry Marketing Manager at Cvent. She is a dynamic and passionate marketer who values storytelling, brand building, and improving the customer experience. One of her driving passions is to bring balance to creativity and strategy to marketing, making everything purposeful, but still genuine. Carisa specializes in event marketing and demand gen tactics that drive business growth, brand affinity, and customer advocacy. In her free time, she loves any type of research, getting lost in a book and a really good pun.