Ashley Lawson, vice president of  Achieve Incentives & Meetings, shares seven educational ways to make attendees more knowledgeable about and engaged in a destination before they arrive to events.

Ashley Lawson shares how to put local communities front and center in the event experience and give them the stage to be able to share their unique skills and knowledge. Give your attendees the opportunity to authentically interact with locals and learn how the destination honors their history and values their present-day life.

Every day, Ashley Lawson uses multiple phone applications that get her better oriented in her surroundings and teach her to connect more authentically with everyone she meets. Here are a few of her favorites (which also happen to be free).

Ashley Lawson, incentives columnist and vice president and partner of Achieve Meetings & Incentives, shares her advice on how to perform a "site visit" from a distance, gain a better perspective of the area and prepare the location your attendees will experience when you can't visit it yourself. 

Ashley Lawson, incentives columnist and vice president and partner of Achieve Meetings & Incentives, shares her tips and tricks for few ideas for how you can prepare to build more fulfilling connections—before, during and after a meeting or event.