Corporate Social Responsibility
A new generation of incentive travel award-winners is demanding programs that effect change in the form of corporate social responsibility (CSR) initiatives. Here’s how leaders in the incentives industry are incorporating CSR into their events.
Today’s incentive award-winners increasingly desire the opportunity to give back to local communities while enjoying their well-earned time abroad. Here are five international incentive CSR activities that will warm the hearts of incentive travelers while providing a once-in-a-lifetime travel experience.
The Personal Stories Project, co-founded by Charles Chan Massey, promotes activism, advocacy and support for the LGBT community and its allies. This is accomplished through sharing the personal, and often heart-wrenching, stories about the journey of coming out and other aspects of life across the LGBT and ally communities.
The #CSRshareDay social media campaign by London-based Positive Impact Events is designed to inspire meeting professionals to make events more sustainable and CSR-minded with a 24-hour push hosted by sustainability experts around the world.
In partnership with the nonprofit organization KultureCity, MGM Resorts International announced plans to make its major Las Vegas arenas, theaters and event centers sensory inclusive for individuals with autism, post-traumatic stress disorder and other sensory-sensitive conditions. It’s the most recent set of venues to commit to making their environments more accessible to people with autism and other sensory needs.
The Renaissance Reno Downtown Hotel unveiled a new program for meetings that, as the property states, can make any event more “pawsitive.” And who wouldn’t want more of that? The Puppy Meeting Package brings 30 minutes of puppy playtime for groups of 25 or more attendees.
Orlando hotelier Harris Rosen donated $12 million to the University of Florida and UF Health to launch a brain tumor research initiative. Given through The Harris Rosen Foundation, the gift is described as the cornerstone of a $100 million fundraising commitment to support the ReMission Alliance Against Brain Tumors. The UF Health-led initiative unites top neuro-oncology physicians and scientists in research and clinical trials.
One question asked in the 2019 Meetings Today Trends Survey was “Do you plan to offer a CSR program next year?” 33% of survey respondents said yes and 67% said no. I reached out to only one person about this because of her noted expertise in this subject. In the “Webinar” section of the Meetings Today website, you can find numerous webinars Nancy Zavada has presented to further your knowledge.
Doing good on a grand scale is all in a day’s work for Richard McNary, who heads up the meetings industry effort for The Outreach Program, a nonprofit organization that enlists meetings delegates, among others, for CSR teambuilding activities that create meals for the needy on an industrial scale.
NGALA Wildlife Preserve, located on a private, wooded 42-acre property outside Naples, Florida, caters to corporate events and is a home for a variety of rescued animals that cannot be reintroduced back to the wild. NGALA, which translates from Swahili to “Place of the Lion,” was founded by Donovan Smith nearly 20 years ago and is currently home to about 45 animals in addition to over 100 venomous reptiles introduced to the preserve by Smith’s “better half,” Khara Geders.