In 2023, when Destinations International (DI) announced the selection of Tampa Bay as the site of its 2024 Annual Convention, some of the association’s members expressed concern given recent anti-DEI legislation in Florida. After discussion and consultation with key stakeholders and Tampa leaders, DI decided to proceed but set a specific goal of putting to the test its long-held belief that deliberate engagement offers a more beneficial and impactful approach than boycotting.