Here’s how AI is currently being used in the meetings and events industry, what’s next in the field of AI, the limits of AI and how human workers can adapt and overcome the threat that AI poses.

Check out the latest insights and predictions for 2025 from the 14th annual Global Meetings and Events Forecast from AMEX GBT Meetings & Events. 

Will Curran is one of the leading experts on event technology, here are five of his predictions about how new technology will change the industry and how products like AI and wearable technology will make events more engaging and easier to plan. 

As event professionals we are uniquely positioned to manage the nexus where participants, experience and data converge to take our value proposition to the next level—and SPARK is a tool to help get us there.

San Francisco has a long way to go when it comes to returning to the pre-pandemic luster the first-tier convention destination darling enjoyed. Will AI come to the rescue of downtown?

Fewer places are positioned better to show event professionals the opportunity and innovation AI can bring to the industry than California. 

MPI Academy launched a new AI-focused certification course to help equip meeting and event professionals with the knowledge of how to best utilize AI to help design meaningful and immersive experiences for attendees. 
 

For event professionals, the advent of AI tools like PCMA’s SPARK—"a free education and development initiative to shed light on the evolving place of AI in the business events industry”—isn't just about embracing new technology; it's about revolutionizing how we approach productivity.