Trends

4 Key Takeaways From the 2025 SITE Global Conference

Here are four key takeaways from the 2025 SITE Global conference that every incentive travel professional should be aware of, from the importance of being future-focused to the current factors influencing destination selection and more.

Shifting Sands: Luxury Incentives Are Back, With a Twist

The incentive travel segment has undergone a fairly radical transformation starting with the pandemic, when travel restrictions and outright shutdowns—especially to international destinations—caused a whole industry to reexamine itself or simply survive.