Trendsetters

Recovery on Pace: "Shimo" Shimasaki on the Pace of Meetings Bookings

Meetings industry veteran Christine “Shimo” Shimasaki, of Simpleview's 2Synergize, is privy to booking pace data from hundreds of DMOs. Here's her well-informed take on where the meetings industry is regarding the return to in-person events, and how data-driven strategic decisions are the key to its future.
 

Return on Emotion: Creating a Vibe that Drives Business

What is "Return on Emotion" and how can you curate experiences that provoke happiness, which in turn, lead to greater profitability? Liz Lathan, chief marketing officer at Haute, gives us a peek behind the curtain at Haute's groundbreaking study on emotion and the innovative experiences that have blown audiences away.

Free Meetings Prof Webinar Shows How You Can Help End Violence Against Asians

The new #APIEventProfs group is presenting a foundational one-hour webinar “What You Don’t Know About #StopAsianHate Can Cost You Trillions” September 30 in conjunction with Meetings Today that will demonstrate the economic power of Asians in the U.S. and how to put an end to the recent spate of violence against them.

Thought-Leader Julius Solaris on His New Posting and the State of the Industry

In this Meetings Today Podcast recorded in March, Meetings Today’s Tyler Davidson talks with Julius Solaris, the founder of EventMB who just joined Swapcard as its head of engagement. Always a leading meetings and events industry thinker, Solaris shares his take on the confusing “new normal” we’re all in, as well as recent findings from a meeting planner survey he conducted and how the mix of virtual and in-person events will shape up in the future. 

A Look Inside the New CAESARS FORUM and Its First Event

Danielle LeBreck sits down with Caesars Entertainment and ConferenceDirect, who collaborated together to design ConferenceDirect's annual partner meeting at the new CAESARS FORUM in Las Vegas. Listen or read their transcript to learn about their hybrid approach, how F&B was modified and more.