With the tremendous loss of tourism revenue in the aftermath of Hurricane Katrina, the Greater New Orleans CVB (GNOCVB) launched a new marketing campaign titled “Forever New Orleans” in an effort to bring visitors back to the Crescent City.
The campaign includes an increase in print and outdoor advertising, many with slogans such as “New Orleans is Open. To Just About Anything;” “Old World, New Promise” and “Soul is Waterproof.”
Tourism has historically been the city’s largest industry and the CVB hopes the new campaign will attract visitors to the vibrant city.
“We need to remind the world that New Orleans is a place where culture bubbles up from the street, where when you wake up and look around, you realize you are in a place that is truly unique and authentic, a place where your molecules get rearranged," said Stephen Perry, president and CEO of the GNOCVB. "Our marketing campaign is ultimately about New Orleans being a great place to live, work and visit.”
Meeting planners have already caught wind of the city’s revitalization with the presence of one of the industry’s largest events, MPI’s 2007 Professional Education Conference–North America, which was held there Jan. 20-23.
