Citing statistics claiming that religious-related travel is an almost $18 billion industry, the new World Religious Travel Association (WRTA) was launched.
The association was formed by Kevin J. Wright, president of the Religious Marketing Group, and Honnie Korngold, president of Christian Travel Finder.
The organization, which is accessible online at www.religioustravelassociation.com, is dedicated to expanding faith-based travel and will promote religious conventions, meetings, conferences, retreats, independent travel, and ministry programs.
“WRTA’s overall mission is simple and clear: We will advise and assist the travel industry in working with the religious market, and establish faith-based vacations as a key travel option for the religious customer,” Wright said.
WRTA is planning to host its first annual World Religious Travel Expo in September 2008 in Orlando.
