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SBE Hotel Group to Launch New Luxury Brand

SBE Hotel Group plans to launch a new hotel concept named SLS Hotels.

Starwood Hotels & Resorts plans to manage the new properties.

One of the first SLS hotels will be the current Le Meridien at Beverly Hills, which will be rebranded the SLS Los Angeles in early 2008.

The brand’s new hotels will specialize in high-end dining experiences and innovative design.