The Tri-Valley CVB, which represents the San Francisco Bay Area cities of Pleasanton, Livermore, Dublin, San Ramon, and Danville, adopted the new slogan “Our roots are showing.”
The bureau’s new brand is designed to reflect a focus on its history as well as it up-and-coming wine offerings, according to the CVB.
In addition, the organization launched a new website: www.trivalleycvb.com.
