The Sacramento [Calif.] CVB has teamed up with the Baltimore Area CVA and the Fort Worth CVB in an effort to sell all three destinations to meeting planners.
In July the Baltimore Area CVA and the Fort Worth CVB launched a sales partnership giving planners an incentive to book the two destinations on an East Coast/Midwest rotational basis. Since then, the two destinations have been actively seeking a West Coast partner, and now have found one in Sacramento.
As part of the partnership, the three organizations will dedicate a sales person to selling all three destinations. Sacramento will soon hire its new staff member while Ann Garvey, CMP, will work with organizations on the East Coast and Robin O’Connor will work with prospective clients in the central U.S. The three destinations also plan to partner at industry events.
“We are excited about this partnership for not only what it offers this organization, but what it allows us to offer our existing and prospective clients,” said Steve Hammond, president and CEO of the Sacramento CVB. “This partnership allows us to offer our clients more options and enables us to help them build stronger relationships with destinations outside of their typical geographic areas.”
