The Portland Oregon Visitors Association (POVA) plans to officially change its name to Travel Portland Jan. 17.
On the same day, the association will launch a redesigned website and logo.
“It’s exciting to see the brand make its debut,” said Jeff Miller, president and CEO of the association. “One of the things we wanted the brand to capture was Portland’s warm and authentic feel. The new name accomplishes that—it definitely has a friendlier, more welcoming ring to it.”
