Caroline Beteta, president and CEO of the California Travel and Tourism Commission, was named national chair of the Travel Industry Association (TIA), effective April 1.
At TIA’s April 10 Board of Directors meeting in Chicago, Beteta announced her platform will include expanding the association’s public affairs focus, launching the travel and tourism website www.discoveramerica.com and continuing to position tourism and travel as an economic engine to local, state and national economies.
