The Denver Metro CVB has a new name: Visit Denver.
Along with the name change, the CVB’s official new website is www.visitdenver.com. To investigate a name change, the bureau conducted focus groups of board members, meeting planners, potential visitors, city officials and residents, trying out a variety of new names.
“Our challenge was to find a 21st century name that would be easy to remember and enunciate, be consistent with our brand, and have a call to the action,” said the bureau’s president, Richard Scharf.
