The Marin County CVB changed its marketing slogan: “Marin, just a little out there.”
The new tagline represents “the uniqueness, the funkiness, the things that make Marin, Marin,” Mark Essman, executive director of the CVB, told the Marin Independent Journal.
The bureau’s previous slogan was, “Marin County. Where wonders never cease.”
The slogan was created by Jason Headley of San Francisco, head of Headley for Freelance, and David Swope of Swope Creative of Sausalito. Both said the new slogan paints the county as a progressive, vibrant destination that offers unique experiences.
