The U.S. hotel industry experienced declines in all three key performance measurements, including double-digit drops in occupancy and revenue per available room, during the first week of 2009, according to data from Smith Travel Research.
Year-over-year occupancy fell 16.9 percent to finish the week at 42.2 percent. RevPAR dropped 22.9 percent from one year ago. While not falling by double-digit percentage points, average daily rate experienced a decline as well, falling 7.2 percent to $98.25, compared to $105.83 one year ago.
